Baja Cat
The campaign significantly expanded Baja Cat's organic search presence and brought more qualified travelers to the website — transforming it from a limited search presence into a stronger source of organic visitors and potential charter customers.
The Challenge
Baja Cat offers private, all-inclusive sailing catamaran charters around the Sea of Cortez, but its website had limited visibility for the destination, charter, sailing, snorkeling, and adventure searches used by potential travelers. With competitors capturing much of the search demand, Baja Cat was missing opportunities to reach customers before they made their travel decisions.
The Strategy
- Targeted high-intent travel & charter searches
- Covered sailing experiences, private charters, snorkeling & fishing
- Focused on Sea of Cortez adventure searches specifically
- Improved website relevance & expanded keyword reach
+400%
Growth in organic traffic
Reported by the client
+200%
Increase in booking enquiries
Reported by the client
22+
New keywords on page 1
Reported by the client
+220%
Growth in charter-related search visibility
Reported by the client
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