Excel Trading L.L.C
The campaign transformed Excel Trading's search visibility into measurable business growth — from having virtually no first-page visibility to becoming significantly more discoverable across Google, now reaching more customers actively searching for safety equipment, industrial tools, road-safety products and other commercial supplies.
The Challenge
Excel Trading had a large product range and served businesses across Abu Dhabi and the UAE, but its online visibility didn't reflect the strength of the business. The website had little presence on Google's first page for important product, supplier, and location-based searches, making it difficult for potential customers to discover the company when they were actively looking for industrial and safety products.
The Strategy
- Targeted high-intent product, category & supplier searches
- Location-based SEO across Abu Dhabi & the UAE
- Strengthened organic visibility across major product categories
- Improved presence for local searches across service areas
+500%
Increase in sales
Reported by the client
+388%
Growth in website traffic
Reported by the client
4X
More sales calls
Reported by the client
50+
First-page keyword rankings
Reported by the client
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