On To My Wardrobe
The strategy significantly expanded the site's organic reach and search presence, bringing more fashion-focused users to On To My Wardrobe and creating a larger organic audience through search.
The Challenge
On To My Wardrobe had valuable fashion and lifestyle content, but limited visibility in Google. Many of its articles and topics weren't reaching the audience searching for fashion inspiration, trends, styling ideas, and wardrobe-related content.
The Strategy
- Targeted fashion trends, styling topics & wardrobe ideas
- Optimized existing content for high-potential search queries
- Improved topical relevance & strengthened internal linking
- Expanded the site's keyword footprint
+350%
Growth in organic traffic
Reported by the client
+500%
Increase in search impressions
Reported by the client
29+
Keywords ranking on page 1
Reported by the client
+300%
Growth in organic visitors
Reported by the client
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