PropUsers
The campaign helped PropUsers establish a much stronger presence across India's competitive real-estate search market — moving from limited organic visibility toward becoming a significantly more discoverable platform for people actively searching for properties and real-estate services online.
The Challenge
PropUsers had built a platform designed to connect property buyers, sellers, renters and real-estate professionals, but its website had limited organic visibility. Thousands of potential property searches across cities, neighbourhoods and property categories were being captured by larger real-estate portals instead.
The Strategy
- Targeted property types, locations & neighbourhoods
- Covered buying, selling, renting & real-estate services searches
- Improved relevance of property & location pages
- Strengthened internal linking & organic authority
+750%
Growth in organic traffic
Reported by the client
+800%
Increase in search impressions
Reported by the client
35+
Keywords ranking on page 1
Reported by the client
+300%
Growth in property enquiries
Reported by the client
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