Deendayalplot
Monthly leads grew from 20 in the first full month to a new peak of 283 in month nine, with the CRM logging 1,049 total leads over the engagement to date — and momentum still building, with 279 leads in the most recent 30 days alone.
Timeframe
December 2025 – August 2026
The Challenge
The client had a real estate website and active listings, but no consistent, predictable flow of leads from Google. Enquiries were sporadic and depended almost entirely on referrals and paid channels, with organic search barely contributing.
The Strategy
- Rebuilt Google Business Profile and local search presence around the client's active project locations
- Ran keyword and search-intent research to target high-intent local buyers actively searching for plots and projects
- Restructured on-page SEO and technical SEO across project and listing pages
- Built out local content and citations to strengthen map-pack and organic visibility
- Connected every lead source to a CRM pipeline so leads could be tracked, assigned, and measured
Execution
- Local SEO and Google Business Profile optimization across all active project listings
- Technical SEO cleanup and on-page optimization for search intent
- Ongoing content and citation building to grow map and organic visibility
- Lead capture and CRM integration for full attribution from click to enquiry
- Monthly reporting and optimization based on lead volume and quality, not just rankings
Monthly leads, December 2025 – August 2026
Verified — client CRM
The Website
1,049
Total leads generated
Logged in CRM, Dec 2025 – Aug 2026
283
Peak month
Leads in August 2026, up from 20 in Dec 2025
6.77K
28-day organic clicks
Google Search Console, most recent period
Search visibility, 28-day period
6.77K
Clicks, up from 5.79K the prior period
179K
Impressions, up from 140K
Straight from the dashboard
Verified
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